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Mark J Dragotta, MFA
In a world rapidly moving toward globalized healthcare, few consumers have the medical knowledge-base to accurately navigate this changing environment. As a result, international hospitals are subject to first impressions based largely on marketing and web-based perceptions. That is why patient communications is essential for international hospitals to impress a positive image on global healthcare participants. All front-line media from web and marketing copy to web design and layout must be up-to-date, accurate and clearly presented. Mark has a unique skill-set allowing him to understand the needs of the global healthcare market, as well as the ability to present that knowledge in a dynamic format. As a consultant for Mercury Healthcare Advisory Group, Mark can help foreign hospitals through the often difficult task of writing professional copy for an English-speaking market. Mark is a charter member of the Council on the Global Integration of Healthcare. He is a regularly featured contributing author for the Westword, an alternative newsweekly publication and a subsidiary of Village Voice Media, and resides in Denver, Colorado. Special Interests
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