Articles Authored by Mercury Healthcare Advisory Group Members
Maria K Todd, MHA PhD Shaping and Managing Your Medical Tourism Product and Service Offerings IMTJ (4 Feb 2010)... A look at the influences on the medical tourism product and service offering, and how a healthcare organization can build and manage its product mix and its product lines. The article considers how to differentiate medical tourism products and services and suggests tools for distinguishing medical tourism product offerings from competitor offerings. Why U.S. Doctors are Reluctant to Accept Medical Travelers as Patients for Aftercare, Maria Todd, MHA PhD discusses the topic and suggests what can be done in a broadcast interview with Julie Munro on WSRadio. "Understanding the Realities of Medical Tourism Benefit Introduction to Health Insurance Plans in the U.S.", a strategic white paper for hospitals, medical and dental providers who seek to expand their medical tourism business through insured patients from the USA. |
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